Monday, December 12, 2011

TED Speaker Franco Sacchi


     
     When you think about Africa, you think of it as a place of wide-open landscape with exotic animals and deserts, but did you know that Africa has one of the largest film industries in the world. With 872 feature length films released in 2006, Nigeria became the second largest film producer in the world. Italian film director, Franco Sacchi, saw this booming industry and decided to make a documentary giving insight to all that happens in Nollywood.
The basis of almost every film produced in Nollywood has some sort of meaning behind them. They make films for the people of Nigeria to enjoy while still making movies for a relatively cheap price. Not only do they make their films on a small budget, but also they also usually make them in a week’s time including post work. In an interview with producer/director Lancelot Imasen in Sacchi’s documentary, Imasen best explains what Nollywood really stands for, “… they are stories that our people can relate to themselves. They are stories about our people, for our people. And consistently, they are glued to their screen whenever they seen the story.”
      Franco sells the story of Nollywood very well by giving us visuals and personally relate to the community of Nollywood. Before I had seen this video, I really had no idea that Nollywood even existed let alone be the second largest producer of films. Franco gives us a great background about himself and why he is so interested in the Nigerian film industry. His speech greatly expanded my understanding of Nollywood and all that it stands for. Franco’s point-of-view is expressed clearly and completely and he doesn’t seem to miss a beat. Being that this video was taken more than four years ago, I still feel that it is a relevant cause and Nollywood shows no signs of slowing down anytime soon.


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